Use Powerful “Ledes” to Tell More Captivating Stories
“Almost as soon as she started her Comedy Central series, the comedian Amy Schumer thought up a sketch: What if there was a single day on which an aging actress’s desirability evaporates?” (New York Times 7.8.15). “One night, when her face turned puffy and painful from what she thought was a sinus infection, Jessica DeVisser […]